Do You Struggle with Books?
One of my mentors said “The Amount of Stuff in Your Head Really Does Matter” and what better way to get “stuff” into your head than by reading?
I have an large library which is full of books on personal development and various other subjects that have interested me over the years. They have served me well.
Most of them are full of highlights and underlining. the pages of some are dog- eared and others have only been read once .I believe that there is at least one nugget in every single book.These books that I treasure and hope to pass on to my grandsons almost tell my life story.
In fact I wrote one myself which describes my forty year search to find my mother. She too had a wonderful collection of books (mainly about art -she was an artist) which I inherited and she was still reading them when she was 102 years old!
Whenever I want to know about something I always buy the best book I can find on the subject.
Do You Struggle with Books?
There was one very special subject that I never bothered to read about and that was marketing until quite recently. I told myself a long time ago that I was not good at selling and thought that being able to sell is a gift that you either have or have not.
That limiting belief might have remained in my head for a lifetime if I hadn’t gone to an internet marketing event in London. that was where I had my big aha moment.
After listening to many training videos and top earners I have realized that this is a skill that anyone can learn – even if they are not “a born sales person”.
Now I believe that marketing should be a compulsory subject in school because it is the one thing that can transform your life.
Now I am making up for lost time by reading everything I can get my hands on about marketing which is a much more complicated subject than I imagined. Advertising, copy-writing, sales techniques, closing, online marketing through blogging and videos and social media. It is mind boggling but it is stuff that matters.
DoYou Struggle with Books?
Reading books is very important, but for marketers it is even more important to implement what you have read and teach it to others.
The implementation has been my Achilles heel up until recently.
Unlimited Selling Power by Donald Moine and Kenneth Lloyd
This book is written by 2 leading sales psychologists. I would recommend it to anyone who is has a business or is involved in marketing. It is jam packed full of information and practical advice on how to master hypnotic selling skills. One of their tips is to practice and overlearn. This is definitely a book to be read over and over and over again.
The Psychology of Persuasion by Kevin Hogan
This book will help you to dramatically increase your sales if you implement the strategies. If you would like to be able to help others to make decisions quickly, you will learn to push the right buttons in anyone’s mind. These are the promises on the inside cover of this book.
This is another book which I would recommend
I’d love to hear your comments on both or either of these books. You can contact me on Twitter @hilarybassak