Set A Ridiculous Goal

Setting a ridiculous goal may seem stupid to you but if I tell you this was suggested by one of my mentors, a guy who set the ridiculous goal of creating  a multi million dollar company when he didn’t even have a website or a merchant account.

Reverse Engineer Your Goals

He set an intention for everything he did – every blog, every video, every webinar and every project.  I suggest that you do the same.  When you set your intention, put a date to it.   if it is an income goal put a number on it and work out what your daily output needs to be to achieve it.

If you want to earn $30k a month -that’s $1k a day.  How many sales do you need to make to achieve this income, how much traffic, how many leads?  Figure this out and then take action.

This strategy is known as reverse engineering. Decide to implement it and you will probably find yourself and your business slipping into top gear within months rather than years.

Once you have set your goal you need to find the very best way to get started otherwise you will waste a lot of time unnecessarily.  If your goal is to start an online business or create a presence online for your existing business then this is the best route you can take towards that goal.

Overcoming Obstacles

Overcoming Obstacles

Overcoming Obstacles 2

Have you discovered how to overcome obstacles in your life?  Ever hit a brick wall?  This can happen in an instant and it can have some unexpected effects.  I really did literally hit a brick wall.  It was a neat recently built wall but when I crashed into it, it crumbled to the ground in an instant.

Unfortunately my car was a write off  and so was the other car that was involved in the accident.  For a few moments, I really thought I was dying because I took the full impact.  Fortunately no-one else was hurt.

I loved that car, it was a brand new Skoda Octavia when I bought it and I had it for eight years.  In all that time it did not have one single problem until it was spun into that wall by the impact with the other car.

I stumbled out of the car bruised and battered.  At first I was afraid that I had internal bleeding and might not make it .  Princess Diana flashed into my mind.  . I was taken to the local hospital in an ambulance as was the other driver.   I was x-rayed and although I was very badly bruised and it was very painful no bones were broken.

My son and  my three adorable grandchildren arrived at the casualty and I was  so glad to see them.  I realised what a very lucky person I am.  To survive the crash and to have such a loving family is more than anyone could wish for. There can be a silver lining when you meet life’s obstacles -it can highlight what is really important to you.  It certainly did for me.  It makes you re-assess your priorities.

We have all faced obstacles in our lives and Internet Marketers usually have to face more than  most.  Most of the top marketers have already discovered  a way to break through these obstacles.

They have learnt about driving  traffic, capturing  leads and converting them into sales.    They were able to access to the most up to date training, marketing strategies, a supportive community and so much more.  The good news is that, even if you are a complete beginner, you too can access all these things if you are are open to it.

If you are interested to find out how you can get started right away.  You can find out more here.

Don’t You Wish Your Marketing Was Hot Like Mine – Don’t You?


Joking of course, but this morning I came across an irresistible piece of marketing No I’m not gonna tell you who the marketer was or you would probably shoot straight over to his blog or his FaceBook page lol.

It really set me thinking and I just had to ask myself this question.Why should anyone choose to follow ME?

This awesome piece of attraction marketing started with a friend request on a very busy platform (not FaceBook).  He told me that he had some goodies over on FaceBook and that he would really like me to go over there and check them out. That certainly aroused my curiosity so I duly clicked the link.  That’s the point where I expected to be at least a little disappointed but I was wrong, so wrong.

It looked sooo professional.   First thing I saw was a “Welcome to his home on FaceBook” and a stunning video of this very cool guy  that had  been taken at an event.  It looked very professional and no doubt a lot of thought had gone into producing it.  I wasn’t the only one who was impressed – that was clear from the comments.

I just couldn’t wait to click on his link but that is when the disappointment set in.  I soon realised that I am already a member and so I can’t join his team.  I am not saying that I could replicate his marketing but what I do know is that I could put a lot more thought into mine.

I’ll be watching this guy from now on to remind myself that there are examples of what separates the 2% from they rest of us and why it’s worthwhile to  pay attention to what the best marketers are doing and learn from them on a daily basis.  That is going to be my a top priority from today.

What could you do to pull people to your link?  It’s worth taking some time to figure that out asap.  It’s so easy to get carried away with the “busyness” of online marketing  Maybe it’s time to start treating it more like a business and make sure we step back sometimes and check that the welcome mat and the red carpet are always at the fore-front of our marketing.

Now for the surprise!  Recently I was invited to a webinar which was my introduction to a cutting edge new technology which will pull people to a message of up to 40 words (nothing to do with Twitter).  The message can be a capture page, an announcement in fact whatever you want it to be.  You can change this message at will and it will reach about 50% of mobile phone users within a hundred yards radius of wherever you are.  It’s not spammy – it will come up on android phones which have bluetooth turned on.  It goes to the alerts section of the phone just like FB or Instagram messages do.  It remains on for about 30 minutes.

Imagine how many leads you could get if you took a trip to your local shopping mall or a football match or a marketing event – the mind boggles.  I am calling it a money magnet because I posted some affirmations on my Twitter account (@hilarybassak), my favourite one was “I am a money magnet” and now I have found the tool that makes this possible.

Just click here to learn more about this incredible breakthrough in marketing technology and the good news is that you can be one of the first to get it if you take action now.  I often end my posts and emails with the message “Hope This Helps” but in this case I feel certain that it will.


What Is Periscope?

What Is Periscope?

Wondering whether it’s worthwhile joining Periscope or not?

Will it grow your business and get you more leads and sales?  The answer is a very big yes to both these questions and the good news is that it can do this from your very first scope.

There are a number of ways to monetize Periscope.

  • The simplest way is to create a giveaway and add the optin link to your profile.  When some of your “peeps” (that’s your Periscope viewers) ask about your business you can direct them to this link.  Others who are looking at your bio may just click the link out of curiosity especially if you have got an attractive bio.
  • Another option is to drive people to your website by having it on your bio and mentioning it on your scopes instead of having a giveaway.
  • If you are selling a physical product you can display it on your scope and demonstrate how to use it if appropriate.
  • You can offer coaching either free or paid or even create a membership site.  You can send them to your facebook page or groups..
  • You can build up your followers fast by scoping consistently  and following other scopers especially those who have a large amount of followers in your niche.
  •   You can make helpful comments on their scopes and other viewers may decide to click on your comment and check out your  bio
  • On each scope you should always ask your viewers to share your scope with their Twitter followers and Facebook followers – this brings even more followers to your scopes.

The possibilities are limitless, because you are able to engage with your prospects on live-streaming to a greater extent than with any other social media. These are just a few ideas and the same advice applies as for most other social media platforms – just do it consistently and you will get results that will surprise you.

You may be hesitant to make your first  scope –  this  simple 9 step Periscope formula  will make it easy for  you to start scoping with confidence from day one.

Just follow the simple steps and you will be scoping like a pro.   Just click the button below for instant access.

Lesson I Learned From A Ted Talk By Simon Sinek

You may get a light bulb moment while you watch this video. That is why I am sharing it with you. Perhaps you have spent hours, months and even years honing your skills, learning about your business, finding a targeted market and yet you know there is something missing. Something that is dragging you off course and pulling you down in spite of all your efforts. You are not alone but it doesn’t have to be like that.

You may get a light bulb moment while you watch this video. That is why I am sharing it with you. Perhaps you have spent hours, months and even years honing your skills, learning about your business, finding a targeted market and yet you know there is something missing. Something that is dragging you off course and pulling you down in spite of all your efforts. You are not alone but it doesn’t have to be like that.

After watching this video you will know why you do the things you do, why you buy what you buy. You will also be able to figure out why your prospects buy or don’t buy your product. You will also be aware of how great leaders inspire other people to take action.

Isn’t that good chunk of what you need to know to grow your business, grow your followers, create leads and convert them? Do you believe Simon Sinek? Do you believe me? Have you got that gut feeling that tells you we may be sharing our truth?
 I believe that it is possible to totally transform your life and do it while serving and helping others to transform theirs. This is what I believe -what about you?  If you would like join a community where the members really do help and serve each other, you can join here  and it won’t cost you a cent if you choose to join as a free member.

The Importance of Your Profile



The Importance of Your Profile

Sometimes it’s necessary to go back to basics in our marketing especially when we are at the point of being stuck at a particular income level.  It seems that often not enough thought goes into the bios that we share on social media and the “About Me ” pages we have on our blogs.

Even your “about me” page is not really about you.  It should be about the aspects of your personality that are going to appeal to your target audience and include  the relevant skills and experience you can offer them.

Different social media sites require different types of bios.  Your Twitter followers want to know what you DO whereas your Periscope “peeps” want to know what you scope about. Obviously your linkedin profile will be more formal than the one you have on other social media sites.

It is worthwhile to keep updating and tweaking your bios as you may be surprised how much effect  that will have on the number and type of followers that an updated more relevant bio.   If you are building your list – and who isn’t nowadays? – you can add a link to a capture page or free giveaway.

Very often your audience decides whether or not they will read your posts or engage with you solely on whether or not your bio appeals to them.  You only get one chance to make a first impression and often your bio is that opportunity.

So why not take some time to review all your bios and make sure that they are not “letting you down” or repelling potential clients rather than attracting them.  Make sure that you also add a full face photograph of yourself and smile!!


How To Create Awesome Images Even If You Are A Newbie

I have got lists of free software for creating images but I find myself going back to picmonkey time and time again mainly because I find it so easy to use to make images and share them.
It has a lot of cool features. You can upload photos from your computer and from facebook. As well as editing photos and creating photos with quotes, you can fix blemishes,airbrush.remove wrinkles, even add add spray tan and teeth whiterer to your selfies lol. there is also eye brightener and shine reduce and even a beard enhancer.
There’s a lip tinter, an eyebrow brush and – wait for it – a nip and tuck and a weigh loss button. So you really can transform yourself and your friends as well as your other photos.
Their latest addition is a cut out tool that allows you to have circular,octogonal and even heart shaped photos and believe it or not all this is absolutely free.
You really need to go and check it out yourself and have some fun with it before you get down to serious business and use it in your marketing.

Canva is another popular tool which is easy to use and has the added advantage of having templates for many of the types of images that marketer’s use such as facebook covers,pinterest graphics,twitter post, tumblr graphics etc.  This saves you having to check out the right dimensions for each type of image.

My favourite apps for creating images with quotes are wordswag,word dream and legend.

If you want to use your creativvity to create an income online you are in the right place to get started

Marketing Seasons

Ever wondered what it takes to become a top marketer? It may not be what you expected, but it can be very rewarding to put it mildly

[content_upgrade id=787][/content_upgrade]Marketing has it’s own seasons.

1 The Pre-Season-learning lessons from tough times
2 The Realization Season -when the current lifestyle has become intolerable.
3 The Starting Up Season Mind Shift and Decision to Take The First Steps Toward The Vision
4 The Grinding Season – Commitment and Consistency, Struggles.Frustration, Disappointment
5 The Breakthrough – First Results
6 The Expansive Season – Scaleability,Automation
7 Success – Goals Achieved, Lifestyle Transformed

These are the stages that most successful marketers have had to endure before they became 6 or 7 figure earners. Is your Why strong enough to motivate you to go through these changes to transform your life? Now you know what it takes to live the laptop lifestyle – You Can Do It – seasonsSee ya on the beaches of the world.

Blogging Make- Over

If you are new to blogging and even if you are not I am sure you will improve you blogs and your blogging skills starting right now.

If you are new to blogging and even if you are not I am sure you will improve you blogs and your blogging skills starting right now.  Listen to this hangout which is a part of the Marketing Make-Overs series and prepare yourself for the brilliant new blogging system which is being released by Empower Network before the end of 2014.

There are thousands of blogs and bloggers on the internet and you have probably read many blogs.  After today you will be looking at them with a different eye – let’s call it the bloggers, eye.

Most of us blog with the aim of building our brand, increasing our sales and ultimately increasing our profits.  With this new knowledge in our back packs we can move forward with increasing confidence that if we follow these guidelines our blogs are going to be top notch.

I recommend that you watch this video at least twice and take some notes and use them until your new blogging habits become almost automatic.  So why not do the 21 day blogging challenge and build up your momentum for this great new platform?  

You can find out how to get started here  right away