The Pros and Cons of Internet Marketing


The Pros and Cons of Online Marketing

Internet marketing has been encouraged by many and maligned by even more especially those whose spouses spend most of their waking hours on the internet:

  • More and more business owners  have realised that on-line marketing is no longer optional if they want to compete on a level playing field.
  • Many companies are already losing out to those who are taking an increasing share of the market
  • It makes sense to advertise on-line as well as off line

Companies and full – time or part-time entrepreneurs  are attracted to internet marketing for many reasons.

  • The start up costs are minimal compared to most other businesses
  • It can be done on a large or small scale
  • It can fit into anyone’s schedule
  • Internet marketing is the easiest way to reach a global market.  It does not limit your business to a particular location.
  • Since the internet reaches all parts of the world, internet marketers can also reach a worldwide target market in an instant.
  • You can market globally from your bedroom, the beach, your kitchen or even your home office.
  • Potential customers can reach your on-line business in one click of their mouse
  •  2 billion people have mobile phones and you can do all your marketing on your smart phone
  • It’s instantaneous – you can reach your customers at a time that best suit them
  • Internet marketing can create momentum very fast

The Cons of Internet Marketing

There are many more advantages to internet marketing than disadvantages.

Disadvantages of Internet Marketing:

  • Small businesses can masquerade as large ones and unscrupulous marketers can create scams. This is one of the obstacles to building trust on the Internet.
  • Solution:  Do some research on the companies you propose to join.
  • It is not easy to stand out among the millions of other marketers unless you have a unique product or service and the ability to market on-line.
  • Solution: Get a better product or service so that it does stand out or improve the one you have..
  • It has become so popular that the competition is fierce and over 90% of businesses fail.
  • The other problem is information overload.
  • Some people become overwhelmed with the amount of information and strategies.
  • Take it one step at a time and outsource when necessary
  • You have to approach internet marketing as a job in the beginning.
  • When you get the ball rolling then you can treat it like a business.
  • You have to be prepared to take massive action for at least 90 days to get your internet marketing business up and running.

Once you have built a targeted list and you are getting consistent results it becomes a game.    Then your possibilities of success are limitless.

Stay at the top of your game by constantly learning.   It is a fast changing environment and you need to keep up with the new developments.

The Pros of Internet Marketing

  • If you are looking for a way to brand yourself on-line and to rank your blog then you will be able to do these things by leveraging  the  power of the internet.
  • You can use your knowledge  and the power of networking to create massive results.  If your blog is on an authority site it will rank higher on Google.  Read on and you will find out how to do that.
  • Once you make the decision to become an internet marketer -You can forget about getting to work on time
  • You can wave  goodbye to your boss or maybe even get him to join you
  • You can leave the cubicle and the traffic jams behind and start to live a life of freedom.
  • You can wear what you like
  • Work when it suits you
  • Take days off when the weather is fine.
  • Keep up with your business even when you are abroad
  • Get paid wherever you are.
  • Not miss out on family outings
  • Socialise when you feel like it online or offline
  • Meet interesting people fro all over the world
  • Take your kids to school
  • Parents can remain at home with their children.

There has never been a better time to do it and it’s never been easier to get started right away  

You can find all the training you need to get started right away here

If you enjoyed today’s post please ‘like & share’ this page so someone else can benefit from it too!

It’s a no-brainer as far as The Pros and Cons of Internet Marketing are concerned the pros outweigh the cons a thousandfold.












Overcoming Obstacles

Overcoming Obstacles 2

Have you discovered how to overcome obstacles in your life?  Ever hit a brick wall?  This can happen in an instant and it can have some unexpected effects.  I really did literally hit a brick wall.  It was a neat recently built wall but when I crashed into it, it crumbled to the ground in an instant.

Unfortunately my car was a write off  and so was the other car that was involved in the accident.  For a few moments, I really thought I was dying because I took the full impact.  Fortunately no-one else was hurt.

I loved that car, it was a brand new Skoda Octavia when I bought it and I had it for eight years.  In all that time it did not have one single problem until it was spun into that wall by the impact with the other car.

I stumbled out of the car bruised and battered.  At first I was afraid that I had internal bleeding and might not make it .  Princess Diana flashed into my mind.  . I was taken to the local hospital in an ambulance as was the other driver.   I was x-rayed and although I was very badly bruised and it was very painful no bones were broken.

My son and  my three adorable grandchildren arrived at the casualty and I was  so glad to see them.  I realised what a very lucky person I am.  To survive the crash and to have such a loving family is more than anyone could wish for. There can be a silver lining when you meet life’s obstacles -it can highlight what is really important to you.  It certainly did for me.  It makes you re-assess your priorities.

We have all faced obstacles in our lives and Internet Marketers usually have to face more than  most.  Most of the top marketers have already discovered  a way to break through these obstacles.

They have learnt about driving  traffic, capturing  leads and converting them into sales.    They were able to access to the most up to date training, marketing strategies, a supportive community and so much more.  The good news is that, even if you are a complete beginner, you too can access all these things if you are are open to it.

If you are interested to find out how you can get started right away.  You can find out more here.

Get More Leads With Automation

 Get More Leads With Automation

 There is no doubt that we could all save ourselves a lot of time if we used more of the automation tools that are now available.  They include apps, plug ins and  browser extensions.  As I create this blog I can see a number of extensions at the top of this page.  I don’t really use them as much as I should.

  All of them have been designed to make life  easier and save time.  By using them we can free up  more time to produce better content for our websites and social media platforms.

Are you making the most of these tools yet?

Hootesuite, Status Brew, Klout, TailWind and Buffer are my favourite schedulers and IFTTT is amazing and it’s free.  Internet marketers dream of passive residual income and what better way to achieve that than by automating as much as possible so that you can enjoy the freedom lifestyle.

Many of the phone apps make it so much easier and faster to gain followers and unfollow those who are not following you.  When you automate  your social media platforms, it leaves you with more time to engage with your followers and isn’t that what social media is really supposed to be all about?

I have already got my Twitter account about 80% automated and the next one on my list is Pinterest starting with Tailwind and  IFTTT.    There are a couple of new features on Tailwind which make it even more effective. The aim is to automate Pinterest to the same extent.  You can get extensions for all these apps and that makes scheduling even easier.

Automation is The Goal .

Writing 700 tweets and scheduling them to go out on a daily basis means that you can have a whole year’s tweets sorted in a matter of hours.  Spending a few days to fill your Pinterest boards with pins that will provide value for your targeted audience.  That’s what automatically makes me jump for joy!

Everyone has got their own favourite schedulers and shortcuts to success- I’d love to hear about yours.

If you would like to get started with automation – be my guest and use this free training to get more leads and sales with Twitter




Don’t You Wish Your Marketing Was Hot Like Mine – Don’t You?


Joking of course, but this morning I came across an irresistible piece of marketing.  No  – I’m not gonna tell you who the marketer was or you would probably shoot straight over to his blog or his FaceBook page lol.

It really set me thinking and I just had to ask myself this question.  Why should anyone choose to follow ME?

This awesome piece of attraction marketing started with a friend request on a very busy platform (not FaceBook).  He told me that he had some goodies over on FaceBook and that he would really like me to go over there and check them out. That certainly aroused my curiosity so I duly clicked the link.  That’s the point where I expected to be at least a little disappointed but I was wrong, so wrong.

It looked sooo professional.   First thing I saw was a “Welcome to his home on FaceBook” and a stunning video of this very cool guy  that had  been taken at an event.  It looked very professional and no doubt a lot of thought had gone into producing it.    I wasn’t the only one who was impressed – that was clear from the comments.  I just couldn’t wait to click on his link .

I am not saying that I could replicate his marketing but what I do know is that I could put a lot more thought into mine.

I continued to watch this guy  to remind myself that there are examples of what separates the 2% from they rest of us and why it’s worthwhile to  pay attention to what the best marketers are doing and learn from them on a daily basis.  So that has been a top priority for me ever since.

On the other hand it turned out that the company he was promoting turned was unreliable and although he was promoting it in good faith even he could not predict that joining it was a waste of time – not just for me but for everyone.

The reality is that lots of companies close down and leaders have personal issues that change or even wipe out their presence online.  You really need to create your own products if you want to create a long term online business.  The other thing that is essential is to build your own list and stop depending on social marketing platforms to provide you with followers.


What could you do to pull people to your link?  It’s worth taking some time to figure that out asap.  It’s so easy to get carried away with the “busyness” of online marketing  Maybe it’s time to start treating it more like a business and make sure we step back sometimes and check that the welcome mat and the red carpet are always at the fore-front of our marketing.

You need to at least research or better still try out everything you decide to promote before sharing it with your followers if you want to gain their trust.  I have learnt the hard way that you can spend a lot of time and energy and cash going down the wrong path.  That’s why I decided to create some digital products that will help you avoid the pitfalls that you will undoubtably come across in your internet marketing journey.

Here’s a free ebook about personal branding to help you on your way

What Is Periscope?

What Is Periscope?

Wondering whether it’s worthwhile joining Periscope or not?

Will it grow your business and get you more leads and sales?  The answer is a very big yes to both these questions and the good news is that it can do this from your very first scope.

There are a number of ways to monetize Periscope.

  • The simplest way is to create a giveaway and add the optin link to your profile.  When some of your “peeps” (that’s your Periscope viewers) ask about your business you can direct them to this link.  Others who are looking at your bio may just click the link out of curiosity especially if you have got an attractive bio.
  • Another option is to drive people to your website by having it on your bio and mentioning it on your scopes instead of having a giveaway.
  • If you are selling a physical product you can display it on your scope and demonstrate how to use it if appropriate.
  • You can offer coaching either free or paid or even create a membership site.  You can send them to your facebook page or groups..
  • You can build up your followers fast by scoping consistently  and following other scopers especially those who have a large amount of followers in your niche.
  •   You can make helpful comments on their scopes and other viewers may decide to click on your comment and check out your  bio
  • On each scope you should always ask your viewers to share your scope with their Twitter followers and Facebook followers – this brings even more followers to your scopes.

The possibilities are limitless, because you are able to engage with your prospects on live-streaming to a greater extent than with any other social media. These are just a few ideas and the same advice applies as for most other social media platforms – just do it consistently and you will get results that will surprise you.

You may be hesitant to make your first  scope –  this  simple 9 step Periscope formula  will make it easy for  you to start scoping with confidence from day one.

Just follow the simple steps and you will be scoping like a pro.   Just click the button below for instant access.

4 Reasons You May Be Struggling With Your Blog

How To Make A Blog

Every business needs a blog and everyone who wants to earn money on the internet should have one too.  If you think of your blog as your home on the internet it will give you more ideas about what to write about.  When you invite your friends to your house what do you talk about?  When you meet clients in your office what do you discuss?

When you meet  people offline you can see by their body language or their facial expressions whether they find your conversation interesting or not.  How do you find out whether your online friends and followers are engaged with your conversation?  One way is to pay attention to how many likes and shares and comments you are getting.  Another is to ask them directly.  “if you like my post please comment and share” encourages people to do so.

How To Make A Blog

Your blog is the place where you can build a relationship with your followers so it’s much better to direct people to your blog rather than to your sales page or capture page or link to your product.  That’s one of the great advantages about blogs – you don’t need to do any more “cold calls”,  You can attract targeted traffic with your content.

 How To Make A Blog

Whether you are just starting a blog or you have already been blogging for some time there are so many ways that you can improve your blogs if you are prepared to do a little bit of research.  Check out the top blogs and top bloggers.  Don’t copy them but get ideas from them about topics and how to present your blog.  You need to blog consistently and you need to share your blog on social media and to your email list.  It does take time to earn money with blogging – it’s not a short term strategy.  If you would like to be able to set up a website in 30 seconds just click here for instant access (it’s

If you are interested in getting your blog seen on social media you can also get instant access to a proven free twitter training here.

Twitter Tip by hilarybassak

Leverage The Power Of The Internet


Leverage The Power Of The Internet

Don’t you just love the word leverage? – I do – in fact it’s one of my favourite words. When I think of leveraging the power of the internet I visualise a volcano of money flowing towards all the members of my team and of course me.

That’s the great thing about the team that I am in  – we share our knowledge and this acts as a lever for the whole group.  We are encouraged to be our authentic selves – crazy or not!  It’s not hard to imagine this group being awash with money – that’s the way it seems to be heading and more great things are promised for all of us.

Leverage The Power Of The Internet

It’s a lead machine – that is the magic lever that allows the average person with no technical skills to tap into the  power of the internet to gain the freedom to live their life without having to worry about debts or finding the next mortgage payment.

Leverage The Power Of The Internet

The internet reminds me of a Rubik cube.  You can spend ages trying to figure it out.  When you watch someone who has mastered the art of putting each part of it into place in seconds –  it makes you feel kinda foolish.  Like when you think you  know all the things you need to be successful with internet marketing.   You spend ages writing blog posts, creating  opt in pages and a landing pages  videos and a few webinars.  You may have even created a product or two  and you still can’t seem to get it all to come together.

You may have tried  to be a persuasive person with compelling content who gives value on a regular basis.  Your remember all the stuff you’ve read about being consistent and immersing yourself in personal development and implementing what you’ve learnt.  You are doing all this and more and yet…there’s not a dollar in sight.  What’s happening you wonder, but you keep grinding on regardless.  Something has to work somewhere along the line you tell yourself.

Then one magic day you come across a group of  people who have been going through the same struggles and challenges.  They tell you to stop worrying, keep working and get clear about what you really want.  You feel happy that you have finally found the key to success at your fingertips, but foolish because it all seemed so complicated to you.  Then someone comes along and just smashes it with a great work ethic, focus determination and a more than a touch. of genius. Finally you realise that  you have  found the someone to help you solve the puzzle.

The Rubic Cube puzzle can be solved fast and easily when someone shows you how it’s done.  Wouldn’t you like to have a leader who refers to you as a partner and is always approachable and willing to answer your questions?  Someone who has created a  fail-proof system that allows you to leverage the power of the internet.  A clear and concise blueprint that is proven to lead to success.  One that anyone can follow – even someone who knows nothing about marketing and has no technical skills whatsoever.

Voila -here is a proven way ever to Leverage The Power Of The Internet


Overcoming Obstacles

Overcoming Obstacles

Overcoming obstacles seems to come easily to some people.  Would you agree with that statement, while secretly thinking “Why can’t it come easily to me?”  Thoughts like that are never going to help you overcome your obstacles but changing your approach to them will.  We are all guilty of thinking from time to time “Why is this happening to me” “What did I do to deserve this”.  The truth is that many of the obstacles in our lives have been created by our own actions.

That may be a bitter pill to swallow but taking responsibility for our actions is probably the first step to coping with and overcoming obstacles in our business and our personal lives.  There are of course some that we did not create but have to find the way to overcome them anyway.

Overcoming Obstacles

When I was 13 years old I found out that I was adopted.  It was the day that changed my life forever.  It was as if my whole world had caved in and I realized that my life had been a lie up to that point.  These were the thoughts that I could not share with anyone especially my adoptive parents for obvious reasons.  So I kept them to myself and brought them out mostly at night when everyone  else in the house was fast asleep.  However devastating this news was to me, even in my state of shock, I realized that I had inherited an enormous obstacle and only I could overcome it.

That day I made a decision, a committment to myself, that someday I would find my mother.  They told me she had died 3 days after my birth but somehow those words did not ring true and I chose not to believe them.  I had some things that most 13 year olds didn’t have – a clear goal – a vision and an indestructable belief that I would overcome every obstacle that society would present me with, to find my true identity and the circumstances of my birth.  Above all I would find my own dear mother.

It took me over forty years to find her.  I hit many brick walls along the way, secret records, people unwilling to reveal the true facts about my adoption even to the point of hiding my place of birth.  Obstacles are there to be overcome and that is why I finally found her 3 days before her hundredth birthday.  She made it clear that she did not want to know me or meet me.  In fact she basically told me not to bother her again and although I was deeply disappointed at the time, I knew that I had not come so far to let this final obstacle wreck my dream.

Overcoming Obstacles

So what do you do when you are shunned by your own mother, rejected for the second time?
Well, it was just as devastating and traumatic as that day when I found out I was adopted.  The same sleepless nights licking my wounds until one day I decided enough was enough and I  picked up the phone and rang my mother.  It takes courage sometimes to overcome your obstacles but the rewards can be mind-boggling when you do.

She asked me who I was and I told her in no uncertain terms - "I am your daughter"  

To my utter joy and amazement she said "Would you like to come and visit me?  

The rest is history  and even more amazing than the first part of the story.  If you would like to  read more  I'm afraid you will have to buy the book lol.


  • I am telling you this true story about my life to impress upon you that obstacles are there to be overcome.   That is my strong belief  and one of the reasons why I have become known to my friends and followers as the number one Queen of Hope“.
  • When you really commit to your goals, obstacles may slow you down but they will not stop you.
  •  Be unstoppable!  Commitment, determination, belief, courage – these are the stuff of dreams, obstacles are only a minor bleep on the path to success.
  • Never ever ever give up on your dreams

The Million Dollar Question

Wakening Up To a Better Way

When I was a teenager, I knew that the only thing I wanted to do was to own a riding school. I had managed, with much persistence combined with a lot of saving, weeping and wailing to persuade my parents to buy me a pony.

This led me to a “job” working in the riding school to pay for my pony’s keep. This turned out to be much more than a job because the woman who owned the riding school had become more interested in her fiance’s groom than in the business. Instead of training me as we had arranged, she left me to manage the very busy riding school with the help of a few local teenagers.

My duties included taking care of 35 horses, taking people for hacks and teaching both learners and more advanced pupils to ride. I really enjoyed doing this and I was looking forward to doing all the exams and eventually getting my own riding school. The amazing thing was that I was only 15 years old at the time.

Looking back I realize just how crazy it was to be running a business at that age but at the time I just took it in my stride. The owner eloped with the groom a couple of months before she was due to get married. The riding school had been built on her fiance’s father’s land so that was the end of my dream job.  That was when I should have learnt my first lesson in life.

**You can’t depend on other people to care about your dreams.  They may help you en route but basically your success in life is down to you and you alone.

After that my parents insisted that I join the civil service and I spent the next 3 years of my life in the most boring job in Pensions Branch.  I know that “secure” jobs like that often become comfort zones but not for me.

I saved my wages and used the money to go back to college.  My grades were good enough to be offered a place at teacher’s training college and I looked forward to that.  In the meantime my cousin arrived from his home in Kenya and told me I could get a well paid job there without a teacher’s training qualification.

Pity I hadn’t taken that first lesson on board, otherwise perhaps I would have thought twice about going to Nairobi to teach English.  I spent 6 months there but was unable to get a work visa.

After that I worked in various “comfort zone” jobs for years until I married. My husband and I opened a Greek restaurant.  It exceeded our expectations to such an extent that my husband acquired a second one and I was left with the original one.

That was the beginning of the end of our marriage and I ended up once again running a business due to circumstances.  I managed to keep it going on a shoestring budget for another 5 years.  Being a one parent family and running a restaurant was something of a juggling act and not something I would recommend but sometimes we do what we feel we have to do at the time and figure out why it may not have been such a good idea later.  I was living someone else’s dream – not mine.

**You can’t depend on other people to care about your dreams

Although I could never be happy working at a J.O.B. it was back to the cubicle again when I started working in financial services.  It was a 5 minute walk from my home and the work was very undemanding and I was encouraged to play around with the company website and various databases.  It would have been another dead end job if I hadn’t decided yet again to return to studying.  I bought the mortgage adviser’s course which enabled me to complete the necessary exams and start my own mortgage business.

Perhaps you too are tired of working as an employee living from pay cheque to pay cheque with little hope of achieving financial freedom and even less of achieving the freedom lifestyle that so many successful internet marketers enjoy.

You could do as I did and then use the internet to promote it.  Like most businesses it requires a lot of time and effort to get it set up – or –  you could choose to join a company that provides you with all the training that you need to be successful.

I managed to escape the treadmill by opening my own mortgage brokerage which was going very well until something happened to turn my life upside down!

I found my real mother 3 days before her hundredth birthday. She lived until she was almost 104 years old. A year before she died she had a fall which resulted in her becoming bedridden. So I left my partner, my home and my mortgage business to go and live with her in Dublin for the last year of her life.

A few years before I found her, my son had  invited me to an internet marketing event it London.  That’s when I realised that there is a better way to create a lifestyle which includes  the good stuff – passive income, financial freedom and best of all time freedom.  So while my mother was napping, instead of thinking of all the things I was missing, I was busy learning more and more about the fascinating topic of Internet Marketing,

Now don’t get me wrong – Its not every one’s “cup of tea”.  Online marketing is not a get rich fast scheme and it certainly isn’t the easy option.   Sometimes that is the way it’s presented by those who are trying to make a quick buck.

The truth is you have to be 100% committed,  You are either “all in” or “all out”.  You have to be prepared to become immersed in it -putting a lot of time and effort into it    You have to treat it like a real business if you want to reap the rewards. especially in the beginning.

 That is the very shortened version of where I was before I had my mind opened to the limitless possibilities online marketing presents, not only to me but to anyone who really has the belief, the desire and the determination to make more money and wants to change their life sooner rather than later no matter what it takes.

Have you got that level of commitment or are you just looking for the easy option?  That is the million dollar question!

If you have any queries about anything I have mentioned on this post or any of my other posts. @hilarybassak is my Twitter handle or you can email me at:

Whether you would like to find out more or you are already committed to getting started or if you haven’t got a website yet you need to check this out