Social Media Marketing Strategy That Works

Social Media Marketing Strategy

Social Media can be fun – yes really.  It took me a long time to realise that even though I have been on most of the top social  media sites for some time.  I was using social media to build a list of followers for my business and not really engaging very much with them.    It wasn’t until I started to scope and watch live streaming that I found out that not only can you get tons of information from social media but there are many witty, humorous and above all supportive people on all the social media platforms.

                                    Weed Them Out

The thing is that you have to reach out to them.  It’s a bit like a party really, most people approach those that they “like the look of” or those who seem to have something in common.  The great thing about social media is that you can often “weed out” those who don’t resonate with you by careful targeting.

  • It’s really tempting to just keep adding followers willy- nilly to your social media accounts in the hope that if you throw enough mud at a wall some of it is bound to stick.  This may not be a bad strategy when you are just starting up because, although it may seem unfair, often people will  judge your level of success online by these statistics.  
  • You can, at a later stage, easily  unfollow those who are not engaging or who do not resonate with you.  You need to be constantly tweaking your social media strategies because the rules change often on all of the social media sites.
  • Facebook is constantly changing their rules and so  it’s wise to spread yourself over a number of sites.  In the past people concentrated on Google Adsense and found their businesses almost wiped out when Google decided to change theirs.
  • It’s easy to count your success on social media by the number of followers you have managed to acquire, but really a smaller number of followers who grow to know like and trust you is what really matters.   Engagement is the key.   For example, decide to  set aside 15 minutes every day to reach out to your Twitter followers.

Since I joined Periscope I have found that a lot more people are following me on Twitter and retweeting my tweets.  Although internet marketing is my passion, I have come to realise that following social media experts can be extremely helpful and many of them share a ton of valuable information for free.

I have spent thousands of pounds on training and events but it blows my mind how much I have been able to  learn on social media without spending a cent.  Don’t get me wrong investing in training is a no-brainer, but it’s great to find experts who share their knowledge unselfishly too. 

Another tip I would like to share is that you shouldn’t give up on a social media platform because your first experience of it was not good.  I watched a couple of blabs and found them to very disappointing, but since then I have found some that were very helpful – so much so that I actually joined them and found them really inspiring.

I stayed up until almost 5 a m one morning listening to a blab about publishing and marketing.  I was rewarded by getting advice about marketing my book and  on how to market myself online by a top trainer.  A few words that he said set off a thousand lightbulbs for me.  That’s one of the great things about live-streaming  – you have the opportunity to interact with experts in your niche.  Live-streaming is social media on steroids, so if you are still hesitant to make your first scope or this is the way to get started fast

  • It’s easy to automate your tweets and that leaves you more time to interact with your followers.  Always acknowledge people who have shared your tweets, favorited them or left a comment.  
  • You never know who is watching you on social media or what it can lead to, so always bear that in mind.
  • The best plan is to learn as much as possible about one social media platform and when you have mastered it , add the next one.  By mastering it I mean actually getting results from it -Sales!! – because although it may be fun, the bottom line is always the ROI for your time.  I chose to focus on Twitter first

Always allocate a certain amount of time each day for social media and stick to it – otherwise you can end up becoming addicted to it and fail to spend enough time on the rest of your marketing strategies.

How To Impact Someone’s Life

How To Impact Someone’s Life

All our lives have been impacted by more than one person. Have you ever taken the time to consider who made the major impacts in your life and why they were able to do that?

This post may help you to clarify those thoughts and to make the best use of them on your path to success.


So many people find themselves living ordinary lives, although deep down they would love to be living an extraordinary life –

  • the life they know that they could be living if only…………..
  • if only they weren’t so fat
  • if only they weren’t so thin…
  • if only they were smarter…
  • if only they had been given the chance to go to college etc etc etc.

The excuses are endless and most of us have plenty of them.

If only you had listened to that teacher, to that mentor, to that millionaire.

Stop right there – you did listen to them and they would have had an enormous impact on your life if only … had implemented what you did actually learn from them.

You have the knowledge and all you need to do is replace the excuses with action. It’s not that hard – the hard part is getting started, changing the habits that created your ordinary life to the ones that will create that extra-ordinary life that you were meant to live.

How are you impacting on other people’s lives?

  • Are you encouraging your friends and family to make the most of their gifts and talents?
  • Believing in them yet not believing in yourself?
  • Are you showing your kids that it’s ok to waste evenings watching TV
  • That it’s ok not to have goals or dreams or self belief ?

Would you not rather show them that life can be so much better if they start taking action, doing whatever it takes to achieve the life of freedom that is within their reach?

I have had an impact on some people’s lives  which led them to great achievements. I would love to have an impact on yours because I know that impacting one person’s life impacts many.

Stop being ordinary and start  thinking outside the box!, – how many people’s lives could you impact if you got your head around this internet marketing business?

Lesson I Learned From A Ted Talk By Simon Sinek

You may get a light bulb moment while you watch this video. That is why I am sharing it with you. Perhaps you have spent hours, months and even years honing your skills, learning about your business, finding a targeted market and yet you know there is something missing. Something that is dragging you off course and pulling you down in spite of all your efforts. You are not alone but it doesn’t have to be like that.

After watching this video you will know why you do the things you do, why you buy what you buy. You will also be able to figure out why your prospects buy or don’t buy your product. You will also be aware of how great leaders inspire other people to take action.

Isn’t that good chunk of what you need to know to grow your business, grow your followers, create leads and convert them? Do you believe Simon Sinek? Do you believe me? Have you got that gut feeling that tells you we may be sharing our truth?
 I believe that it is possible to totally transform your life and do it while serving and helping others to transform theirs. This is what I believe -what about you?  If you would like join a community where the members really do help and serve each other, you can join here  and it won’t cost you a cent if you choose to join as a free member.

How To Think Outside The Box

Do You Think Outside The Box?





How To Think Outside The Box

 Learning how to think outside the box makes everything so much more efficient and often more fun as well.

For example, today I was planning to start the 100 day video challenge in 72 hours.  I figured it was going to keep me really busy all weekend.  I made the decision committed to it and all that was left was to summon up the will- power to resist all other distractions and temptations and JUST DO IT.

That was until I started to think outside the box.  I had already done a video challenge and  because I had left most of the videos until the last 2 days and I had to make most of them in the last 24 hours I realised that I could certainly do it.  That made it seem less overwhelming and because I wasn’t in a panic I took a few minutes to pause and think of some ways that I might be able to shorten the time required to shorten the task.

I recalled having heard  that you could make quite a long video and chunk it down into shorter ones of two or three minutes using Camtasia.  So then the task seemed even less daunting and I had  more time to think about it.

I thought about making a few scopes on Periscope – sort of killing two birds with one stone – and then adding them to my video challenge but that seemed a little bit like cheating.

Then  I decided to check my emails and lo and behold the universe had come to my assistance yet again.  There it was – the perfect solution – an email from an Instagram expert with a training on how to make 15 second videos on Instagram.  So the challenge became a lot less challenging and I learnt something new which I think is going to help my business grow

You can come up with a lot of strategies to work smarter if you are prepared to think outside the box!


The Importance of Your Profile



The Importance of Your Profile

Sometimes it’s necessary to go back to basics in our marketing especially when we are at the point of being stuck at a particular income level.  It seems that often not enough thought goes into the bios that we share on social media and the “About Me ” pages we have on our blogs.

Even your “about me” page is not really about you.  It should be about the aspects of your personality that are going to appeal to your target audience and include  the relevant skills and experience you can offer them.

Different social media sites require different types of bios.  Your Twitter followers want to know what you DO whereas your Periscope “peeps” want to know what you scope about. Obviously your linkedin profile will be more formal than the one you have on other social media sites.

It is worthwhile to keep updating and tweaking your bios as you may be surprised how much effect  that will have on the number and type of followers that an updated more relevant bio.   If you are building your list – and who isn’t nowadays? – you can add a link to a capture page or free giveaway.

Very often your audience decides whether or not they will read your posts or engage with you solely on whether or not your bio appeals to them.  You only get one chance to make a first impression and often your bio is that opportunity.

So why not take some time to review all your bios and make sure that they are not “letting you down” or repelling potential clients rather than attracting them.  Make sure that you also add a full face photograph of yourself and smile!!


2 Engaging Periscope Videos

A lot of people are asking questions about Periscope. What is it? What’s the point in using it? Will it help a business grow or is it just another flash in the pan that has little value?

You will find the answer to these questions and more inside this scope – sorry post – that was a slip of the keyboard lol – which may be an indication of how much of Periscope has found it’s way into my subconscious mind.


What Is Periscope???




There have been some improvements since this video was made. Less glitches and you can save your scopes for more than 24 hours by going to and adding a #katch on your broadcast title

I must confess that although I have only been broadcasting on Periscope sporadically for a few weeks I am already a Periscope Addict. In fact if you could ask my family they would tell you that I am a Periscope bore.

Having said that there is no doubt that some marketers are already crushing it on Periscope in particular Social Media Experts who are selling their training courses and others who are selling products.  One 21 year old guy made over $30k in a few weeks and a young woman selling websites earned over $52k.  Ofcourse these results are not typical and required a level of commitment and effort which most people are not prepared to put into their business.

The main reason that I consider Periscope to be an awesome tool in your marketing arsenal is that you can get targeted followers fast.  This means that it is ideal if you are looking for new methods to build or increase your list.  The other thing that I really love about Periscope is that there are tons of great tips and strategies from some expert marketers and it’s all free.

Like most platforms there are some downsides.  You have to kiss a lot of frogs before you find your prince and if you have only started in online marketing you may find that is a problem.  Sometimes trolls join in scopes which can be a bit daunting at first but they can be blocked in an instant by clicking on their comment.

Overall it is a great community where I have already learnt a lot.  You can watch a few beautiful sunsets around the world or be entertained by Charles Fuchs.  He  takes us on tours of his local night life  in Las Vegas as well as sharing some golden nuggets on how to be a successful marketer.

Periscope is built for engagement, sharing people’s lives, lifestyles and knowledge globally.  If you are wondering if I have got shares in it – the answer is no, but I wish I had.  So why not pick up your courage and give it a try.  It is a much more level playing field than other platforms as it is still so new so now is the time to get in and enjoy it and hopefully grow your business with it.

If you would love to start scoping but are either nervous or unsure about how to get started here is the a Simple 9 Step Periscope Formula which will have you scoping like a pro from your very first Periscope

How to Download Periscope Replays

This second video is a little bit “geeky” but I find it quite interesting because I like the idea of cutting out some of the chat and just recording the tips and strategies on the marketing scopes

If you are a blogger you can use Periscope to bring targeted people to your blog. You may have already engaged with your peeps (that’s what we call Periscope viewers) so they arrive at your blog after having actually “met” you you online. The combination of Periscope and your blog is an awesome way to engage with your followers.

2 Wealth Hacks That Can Help Create a Rich Lifestyle

If your goal is to get rich as soon as possible, then now is the time to start making it happen. You can visualize what a wealthy lifestyle looks like for you. You can figure out your niche, find some proven strategies, model someone who has already succeeding in that niche and just get your head down and work like mad until you achieve your goal.
In the meantime here are some tips that might just help you to get there a little bit faster.
  1. Look-Rich

    Tony Robbins always talks about how important “state” is. When you are dressed for the part it is much easier to get into the right state. When you are dressed like a leader, people treat you like one – so don’t underestimate the power of dressing up. It’s time enough to dress down when you have achieved your goals but by then you will probably have taken on board the advantages of being immaculate.

    hack image

  2. Become-a-Millionaire

    This is a 7 part Wiki How hack which describes the steps required to become a millionaire. You may not agree with all the steps but one fact remains: If you’re in a regular, salaried job, the chances are that you’re not going to become a millionaire, even if you forego almost everything and live like a total hermit and save most of your salary
    Fortunately there is a solution that has worked for 15 millionaires so far. You can check it out below

    hack image

Most people would like to be a millionaire but they are not prepared to make the commitment or spend the time or put in the effort to become one. They can only dream of a millionaire lifestyle and hope to either win the lottery or inherit a fortune.
You, on the other hand, are reading this because you believe that there is another way and that the effort involved is going to be well worth it.  Even if you are strapped for cash at the moment you can get started right away!

2 10 X- Ing New Technology Videos

People often shy away from new technology and that’s great for you because it gives you a head start  – but only if you embrace it. You have a much better chance of success when you get in at the beginning.
When some of the top marketers start using a new technology, they are going to be just as uncomfortable using it as you are.
Some of them have already built their businesses on blogging,social media or even video marketing but scoping is very different and actually doing it is the only way to get good at it.  So you can join them or even overtake them in their learning curve.
So remember that, unlike them, you have nothing to lose and everything to gain. Some of them use scopess to increase their following but that can be a shaky strategy  in the beginning if their scopes are mot as good as the rest of their content.
What can you do to take advantage of this opportunity?
1 Bite the bullet and get started right away
2 Spend at least a week studying the new technology in depth
3 Watch what the marketers who are already getting results are doing – pay particular attention to the ones in your niche
4 Create a product or an awesome Giveaway to turn your new followers into leads
5 Just Do It
6 Blog about it and share on social media
7  If you create a product such as a training course for a social media platform you will be ready to monetize your scope.  Ask me in the comments if you would like a strategy for that.
  • Periscope -Twitter’s Live Streaming App Tutorial

    Sunny Lenarduzzi explains why she prefers Periscope to Meerkat. There is no reason why you shouldn’t try both apps and use whichever one you prefer or even like Arnold Schwartzeneger use both.  Meerkat has a CTA and a WordPress plugin which allows you to embed your Meerkats, so there really are reasons to go with both.

    It’s a great way to get more benefit from Twitter and to X – 10 your business. If you don’t have a business or would like to find more ways to promote your business you can access them on this post. . Be bold – this is your life!

  • Tile versus Peeble Bee

    You can use the PebbleBee tag to track anything from your kids, dog, iphone, keys to your most treasured possessions. If you are someone who is constantly having to waste your time searching for articles you have misplaced or forgotten where you left them, then you should definitely put this on your wish list. 

  • It’s got many cool features and you can even get someone who is at the other end of the world to help you find the lost article if their phone is “Peeble Enabled”

    It is already on the market and you will be surprised to hear that the prices start at only $23. It would make a great gift too.

    My point is that there are already so many great tools on the market that most of us don’t even know exist.

    I will introduce you to one that can transform your business or help you to create a new business fast. It’s not an easy option but it is one that has already produced at least 15 millionaires.

Technology is moving so fast and if you are willing to keep an open mind and use it in your business – you can not only transform your own life and business but also those of your friends and followers

2 Rich Retirement Quotes

As a teenager I was encouraged to join the Civil Service mainly because of the fact that Civil Servants got good pensions. That job was probably the most boring job I ever had in my life – I only put up with it for 2 years because I had no choice in the matter- in those days parents had a major say in their children’s lives until they moved out of the family home.
Retirement was looked upon as the pot of gold at the end of the rainbow. People actually looked forward to it.
Nowadays so many people are prolonging their working life because they can’t afford to retire. Luckily there is a solution to this problem and you will find it further down this page
  1. The question isn’t at what age I want to retire, it’s at what income.
    George Foreman
    I think George was spot on and he asked the question we all need to ask ourselves if we are going to have an enjoyable retirement doing the things that we want to do with our lives,
  2. Retirement can be a great joy if you can figure out how to spend time without spending money.
    Author Unknown
    This really is a defeatist attitude and it really is not necessary for anyone to think like this now that there are so many opportunities to earn money online
You can decide to retire on your pension or you can grab hold of the opportunity that is available to those who are prepared to commit to putting some time and effort into creating an income that will enable them to retire to an abundant lifestyle. The choice is yours.

How Donald Trump Has Impacted My Life

I started to become interested in Donald Trump and his business deals after my son and I completed a Russ Whitney Property Investment course in Belfast.
 I had this vision that I would like to own some properties in Europe and I did in fact end up buying a house and land in Bulgaria and an apartment in Leipzig.
I had always the mindset of thinking big and found that the more I read books written by Robert Kiyosaki, Donald Trump and Tony Robbins, the more my mindset shifted to the things that I had formerly thought of as impossible dreams.

Before this property investment phase, I had many “big ideas” that didn’t come to fruition e.g. a frozen food factory, a health farm and a riding school were the main ones. One that did happen was one that I shared with my late husband -and that was having a Greek restaurant.

I learnt that Thinking Big has a way of not turning out exactly how you expected it to – sometimes better, sometimes worse. That’s why I am a bit concerned about Donald Trump’s latest “big dream”. I know that he usually gets what he wants.

I would have much preferred him to become Minister of Finance rather than President.  As a complete outsider who is not politically minded in the slightest, I can’t help thinking that the mindset that is needed to become a billionaire is very different to the mindset required to negotiate for peace, harmony and freedom in the world.

As a baby boomer, I still retain my “big ideas” and I have no intention of downsizing my life or my ambitions. That’s one of the reasons I became involved in the online business industry.  It provides everyone  – whatever their age-the chance to reach for the stars. Just “Do Whatever It Takes” they tell me and I am just passing on the message.

Whether you are starting out in internet marketing or you want the training to take your current business or opportunity to the next level – you are in the place where we are all encouraged to have big ideas and given all the support and more that we need to achieve the biggest idea of all -FREEDOM!.

By clicking on This Call To Action you will be taken to a place where you will find step by step systems and training that can take you to the top if you are prepared to put in the time and the effort required to get there.
This opportunity may not be for you if you are not committed to a better life for yourself and time to share with those you love – a life without limitations – That is The Ultimate Big Idea. I would love to share it with you.