“It’s a wonder you don’t have a book about going to the toilet” – that’s what my ex-partner told me once.
It was because of my habit of buying a book about whatever interest me at the time.
Amazon Love Me.
Dave Wood was on a hangout last night and he mentioned that the top CEOs read a book a week whereas some people don’t even read a book a year.
He also said “The Amount of Stuff in Your Head Really Does Matter” and what better way to get “stuff” into your head than by reading?
I have an large library which is full of books on personal development and varous other subjects that have interested me over the years. They have served me well over the years.
Most of them are full of highlights and underlining. the pages of some are dog- eared and others have only been read once .
I believe that there is at least one nugget in every single book.
These books that I treasure and hope to pass on to my grandsons really tell my life story. In fact I also wrote one myself which describes my forty year search to find my mother. She too had a wonderful collection of books (mainly about art -she was an artist) which I inherited and she was still reading them when she was 102 years old!
Whenever I want to know about something I buy the best book I can find on the subject.
There was one very special subject that I never bothered to read about and that was marketing.
I told myself a long time ago that I was not good at selling and thought that being able to sell is a gift that you either have or have not.
So that limiting belief remained in my head for a lifetime – that is until I became a member of Empower Network.
After listening to many training videos and top earners I have realized that this is a skill that can be learnt – even if you are not “a born sales person”.
Now I believe that marketing should be a compulsory subject in school because it is the one thing that can transform your life.
Now I am making up for lost time by reading everything I can get my hands on about marketing which is a much more complicated subject than I imagined. Advertising, copywriting, sales techniques, closing, online marketing through blogging and videos and social media. It is mind boggling but it is stuff that matters
Reading books is very important but for marketers it is even more important to implement what you have read and teach it to others.
The implementation has been my Achilles heel up until recently but the new Kalatu blog has made doing this much easier.