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Joking of course, but this morning I came across an irresistible piece of marketing. No – I’m not gonna tell you who the marketer was or you would probably shoot straight over to his blog or his FaceBook page lol.
It really set me thinking and I just had to ask myself this question. Why should anyone choose to follow ME?
This awesome piece of attraction marketing started with a friend request on a very busy platform (not FaceBook). He told me that he had some goodies over on FaceBook and that he would really like me to go over there and check them out. That certainly aroused my curiosity so I duly clicked the link. That’s the point where I expected to be at least a little disappointed but I was wrong, so wrong.
It looked sooo professional. First thing I saw was a “Welcome to his home on FaceBook” and a stunning video of this very cool guy that had been taken at an event. It looked very professional and no doubt a lot of thought had gone into producing it. I wasn’t the only one who was impressed – that was clear from the comments. I just couldn’t wait to click on his link .
I am not saying that I could replicate his marketing but what I do know is that I could put a lot more thought into mine.
I continued to watch this guy to remind myself that there are examples of what separates the 2% from they rest of us and why it’s worthwhile to pay attention to what the best marketers are doing and learn from them on a daily basis. So that has been a top priority for me ever since.
On the other hand it turned out that the company he was promoting turned was unreliable and although he was promoting it in good faith even he could not predict that joining it was a waste of time – not just for me but for everyone.
The reality is that lots of companies close down and leaders have personal issues that change or even wipe out their presence online. You really need to create your own products if you want to create a long term online business. The other thing that is essential is to build your own list and stop depending on social marketing platforms to provide you with followers.
YOU MUST GET THEM OFF THE PLATFORMS AND ON TO YOUR LIST!! MAKE THIS YOUR TOP PRIORITY.
What could you do to pull people to your link? It’s worth taking some time to figure that out asap. It’s so easy to get carried away with the “busyness” of online marketing Maybe it’s time to start treating it more like a business and make sure we step back sometimes and check that the welcome mat and the red carpet are always at the fore-front of our marketing.
You need to at least research or better still try out everything you decide to promote before sharing it with your followers if you want to gain their trust. I have learnt the hard way that you can spend a lot of time and energy and cash going down the wrong path. That’s why I decided to create some digital products that will help you avoid the pitfalls that you will undoubtably come across in your internet marketing journey.
Here’s a free ebook about personal branding to help you on your way http://bit.ly/2mpZvEt